How to Market Your Commercial Real Estate Insurance Business

All too often I see small business owners miss the mark in their marketing. Sure, it’s easy to do when you specialize in a specific industry and spend your time immersed in industry sector jargon. However, it is best to put yourself in the shoes of the potential customer and think about marketing from their perspective, addressing their most important questions. Your customers want to be able to trust you, know that you are looking out for their interests and that you don’t just see them with dollar signs in your sunglasses.

Below is a sample page, perhaps useful for a website, brochure, email or letter. Why not look into this and think about how to compose your own message. Use your own voice and style and remember that you are talking to your customer across the table for the first time. You know what questions they will ask. Show that you care, that you work for them, and that you will do your best to get the best rates, and great service. Here is the sample:

Commercial Real Estate Insurances

Are you looking to purchase an income property such as an apartment building, small office building or retail center? Do you want to put several rental properties in your real estate portfolio in one commercial real estate insurance? Want to find a suitable plot of land and develop that property? Do you need a insurance to own and build?

Do you want to buy a commercial property with a business in it; Restaurant, car wash, service station, carpet washing, hotel, etc? Are you looking for a commercial property with a warehouse or an industrial building? Are you expanding an existing business and/or want to own property under your business instead of paying monthly rent?

Are you working in the agricultural sector and looking for agricultural property allocated to the regions? Land for a vineyard, orchard, or a crop like berries, vegetables, or flowers? We have a lot of experience to make it happen. Our region of Southern California has one of the best climates in the world, and incredible soil to grow just about anything.

We can assist with all types of commercial real estate insurances including government guaranteed insurances such as FHA, USDA and HUD insurances. If you are looking for an SBA 7(a) or CDC/SBA 504 Commercial Real Estate Insurance, we can get it done.

We can help you with traditional commercial mortgages, commercial bridge insurances or commercial hard money insurances. We also have lines on unconventional sources of hard-earned commercial real estate insurances, tailored to suit your needs for complex projects outside the normal range of commercial real estate insurances and mortgage offerings.

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Why don’t you try something like this? Just because the Fed raises rates doesn’t mean you have to allow new deals and new customers to pass on to your competitors. I hope you think about all this and think about it.